On Christmas day, Formula One race car driver Lewis Hamilton decided to lash out at his nephew for wearing a pink dress; a fashion choice he took issue with in an Instagram post shared with 5.7 fans.

He’s since apologized, but the general consensus is it’s a little too little and a little too late.

“I’m so sad right now,” he says in the original clip.

“Look at my nephew. Why are you wearing a princess dress? Is this what you got for Christmas? Why did you ask for a princess dress for Christmas? BOYS DON’T WEAR Christmas dresses.”

Related: The Internet is all aswirl because Justin Trudeau’s son wore a pink dress

After his post caused no shortage of anger and outrage, Hamilton posted a series of followup tweets apologizing for his post.

“Yesterday I was playing around with my nephew and realised that my words were inappropriate so I removed the post,” he writes.

“I meant no harm and did not mean to offend anyone at all. I love that my nephew feels free to express himself as we all should. My deepest apologies for my behavior as I realize it is really not acceptable for anyone, no matter where you are from, to marginalize or stereotype anyone.

I have always been in support of anyone living their life exactly how they wish and I hope I can be forgiven for this lapse in judgement.”

https://twitter.com/LewisHamilton/status/945718243511144448?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.towleroad.com%2F2017%2F12%2Flewis-hamilton-nephew%2F

https://twitter.com/LewisHamilton/status/945718655949602823

https://twitter.com/LewisHamilton/status/945718744680206336

As Pink News reports, this apology has subsequently been called into question after Hamilton “liked” a tweet telling him not to cave to the “PC brigade”:

Hamilton also “liked” this one:

And he “liked” this:

And the Twitterverse has noticed Hamilton’s various “likes,” too:

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