Though we’re still not sure what A Fabulis is, evidently it’s enough to get hook-up site Manhunt riled up. (Update: Fabulis responds below.)

Owned by John McCain donor Jonathan Crutchley, isn’t too thrilled with how Jason Golberg is marketing Fabulis. Namely, in “stealing” Manhunt’s tagline that’s a play on Don’t Ask Don’t Tell.

“Fabulis has been extremely vocal – in video and in print – about the fact that they are definitely NOT some tawdry hookup site where guys go to get laid,” Manhunt’s publicist emails us. “Strange then, that in their latest push email, the day after their launch, they stole the Manhunt tag line that has been plastered all over Manhattan, up and down 8th Avenue, for the past 6 months. If the site is so ‘fabulis’, can’t they come up with a tag-line that hasn’t been used for months by the ‘oh-so-sleazy’ Manhunt?”

This is Fabulis’ email:

This is Manhunt’s outdoor marketing campaign:

And hasn’t Lt. Dan Choi been screaming about how he’s “not asking, he’s telling”? Rip-off artist!

UPDATE: Fabulis’ Bradford Shellhammer (who happens to be Queerty‘s original editor) responds: “fabulis is extremely flattered that Manhunt, a site that claims to have 2 Million subscribers, would even care about our little ol’ start-up. They’re obviously aware that Don’t Ask, Don’t Tell has been around much longer than their ad. We support the DADT repeal 100% and I assume you’ve read this editorial written by fabulis’ Advisory Board Chair Richard Socarides in The Washington Post. Maybe Manhunt inspired Richard to pen it? Jason’s email was playing on DADT, not Manhunt. Why would one look at their ad’s text anyway? That naked guy makes the text irrelevant and makes really clear what Manhunt is all about. With that said, again, we’re quite flattered the big guys have gotten a rise from our little site and we’re thankful they’re helping spread the word of fabulis. We’re quite honored.”

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