I haven’t been cruising the gay online dating scene recently, so I don’t know if OKCupid is the only site out there doing this, but it seems like a novel idea: don’t let straight users see your gay dating profile. In an email blast to its homosexual customers, OKCupid is letting you know about a “quick site improvement” that allows you to “hide your OkCupid profile from straight users. This means straight people can’t find you in match results (even if they search for gay men), and they can’t load your profile page.” Why use it? The site lists helpful reasons like “maybe you’re not out to everyone yet, maybe you don’t want straight women hitting on you, maybe you enjoy clicking checkboxes on web pages.” Or this: You stupidly told your mother about your online dating profile and she went and signed up for an account herself. Which would be weird, unless you’re Peter Brant II.

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