“One Million Moms” Boycotts Macy’s, JCPenney For Gay-Friendly Marketing. Where Will They Get Their Elastic Pants?!?

Two major American department stores came under fire by a homophobic hate group today, making us wish we had more money to spend at those stores.

First came news that Macy’s had ticked off  the group One Million Moms because the company featured a wedding cake with two grooms on in a wedding-registry promotion in its most recent mail catalog.

The home page on encourages readers to send Macy’s a pre-written e-mail that includes the following:

“In the hopes of making sales, your company has instead offended many customers in the process. The back cover looks like just a regular ad for your wedding registry service, but there is one major difference with the cake topper of two men instead of the traditional man and woman. The ad also includes a license plate that reads “I do” and hearts scattered everywhere. Just because gay marriage is legal in a few states does not mean this is appropriate marketing. As a conservative customer I will not support it.

While your company is a household name, I do not agree with your irresponsible choice of standing behind gay marriage. The homosexual content is highly offensive and not family-friendly advertising.

As a consumer, I am asking you to please pull your “two groom” ad immediately and support traditional family values instead of this liberal agenda. My decision to shop in your store depends on it.

We sincerely hope corporations like Macy’s don’t take such mass emails seriously—or at least check the ISPs those notices come from.

Ironically, the wedding cake in question is just a small part of a full page ad—the cake topper itself is practically indistinguishable  to the naked eye. You’d either have to know to look for it, or spend all day scanning ads for signs of dangerous pro-gay messages.

We’re pretty sure the folks at are doing just that.

OMM didn’t stop with the red-star retailer, though. Next they went after JCPenney for hiring Ellen DeGeneres as its newest spokesperson.

“Funny that JCPenney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JCPenney decides to be neutral in the culture war then their brand transformation will be unsuccessful.

Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.

Right, because hiring one of the most popular and trusted names in entertainment always works out badly for advertisers?

Thankfully the company seems to stand behind its celebrity spokesperson. “We share the same fundamental values as Ellen,” said  JCPenney president Michael Francis earlier this week, “We couldn’t think of a better partner to help us put the fun back into the retail experience.” To make sure JCPenney doesn’t get cold feet, though, GLAAD has launched a special Stand Up for Ellen campaign.

And just so you know, is a side project of the American Family Association—which pretty much guarantees:

a. it doesn’t have a million members and

b. it’s run by a man.

And, of course, Ellen has also served as a spokesperson for American Express and CoverGirl. But we imagine credit cards and makeup are probably things OMM members know next to nothing about.

Images: Macys, Mike Strand, Glenn Francis

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  • JAW

    LOL… since we are boycotting (are we still boycotting?)TARGET… guess they are all that is left and since we may/are boycotting them… They should LOVE them… or perhaps K Mart

    Too Funny


    As a liberal customer I WILL support both ads. There was a time (15- 20 yrs ago) when almost ALL the ads comprised of blond, white people. Recessive genes don’t comprise of 75% of the population. So how is it that “back then” the ads represented the majority? They didn’t. Time’s are a changin’. ‘Bout time these retard cake homophobes better recognize it.

  • Triple S

    Psychooooos (sing song voice)

  • Gorbeh

    Lol I like how they issue an ultimatum. Like that ever works

  • Didaskalos

    I swear, when I went from the vineyard shot to the close-up of the double-groom cake, I ACTUALLY HEARD the Drama-Gopher music!


  • Mike UK

    oh well, at least you’ll be able to walk around the stores without having to avoild mothers with strollers blocking everywhere!!!

  • EmmaMTF

    Lock the women in cages and feed them grass and chicken shit. Clearly all that women are good for are producing sweet, sweet, conservative milk and pumping out good Christian babies, so why not treat them like the livestock they feel they should be?

  • Paul

    email link is @ the bottom of their page

  • Geone456

    Gee, I hope the economy can withstand the hit.

  • Charles

    It is nice to see two department stores showing wedding catalogs with images for all….. If this small minded group that hides behind the name of “Mom” by naming their group onemillionmoms had any sense they would focus on the places that encourage their daughters to strip for a living or the ads that encourage their kids to drink themselves silly. Every family has a Gay in the woodpile, now it is time to start acknowledging we are here and we are tired of being forced to be silent!!!! Support Macy’s and JC Penney for their stance against hate…….

  • FreddyMertz

    Oh, good more room for me to shop.

  • xamthor

    The Rueters article noted:
    “DeGeneres’ daytime talk show has more viewers than the American Family Association has moms. Between January 16 and January 22, “Ellen” averaged 3.38 million viewers — or 2.38 million more people than the AFA has moms.”

    Maybe adding some “gay” to their line up means JC Penny will get better clothes.

  • Rhonda Blockman

    We all must obey God’s laws. If we don’t there are always conquences. Always. The Bible, God very own word says in Leviticus 20:13 “If a man lies with a man as he lies with a woman, both of then have committed an abomination. I’ll let you read the rest of that verse, it’s strong stuff. There area always conquences when we sin, me, you, everyone. God set this world in motion, it all belongs to Him, and in the end he will have the final say. Nothing will change that. Living according to God’s laws bring peace, joy and happiness, even in hard times. I hope this helps at least one person. God bless you all, He loves you so much He died on the cross for my and your sins. He loves you all the time, hates our sin every time.

  • Mike

    “Right, because hiring one of the most popular and trusted names in entertainment always works out badly for advertisers?”

    Now that the first quarter results are in I would say that this ‘works out badly for advertisers.’ An almost 20% decline in same store sales should drive home the fact that 1% of the population is not buying the majority of JC Penny’s merchandise.

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