Screen Shot 2015-07-08 at 1.03.20 PMIt’s been three years since Truvada as PrEP was approved in the United States, and since then there have been countless success stories shared by doctors, patients and health advocates praising the effectiveness of the once-daily pill to prevent HIV infection by as much as 92-99 percent.

There’s also been backlash — “it’s too expensive,” “people can’t be trusted to take a pill every day,” “it isn’t safe,” “it promotes sexual promiscuity,”  etc.

Related: Can Our Generation Stop HIV With A ‘Truvada Revolution?’ Vice Investigates.

But numerous major metro health departments from New York to SF to LA, as well as many AIDS organizations, see continued gains in educating those at risk of contracting the virus about Truvada and helping them gain access to the drug while linking them with testing, prevention education, and care.

In a recent campaign called #PrEPHeroes by Housing Works Community Healthcare, nine models currently taking Truvada were chosen and made over into edgy superheroes to draw focus to the benefit they’re providing their communities and themselves by ensuring they won’t spread HIV.

Notes art director Jack Mackenroth:

“The goal of the campaign is to portray these men as role models and as powerful individuals who are taking charge of their own defense against HIV. I love that they are depicted as bold, visionary ‘heroes.’ They are seizing control of their own sexual health and protecting others by stopping further HIV transmission. I hope that the stylish and provocative nature of the campaign will inspire others to share it on social media, participate with their own #PrEPHeroes photo, and instigate conversations about HIV prevention.”

Check out more of the photos, taken by Mike Ruiz, below:


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