Since the dawn of delicious tarty candies, Skittles’ motto has been “Taste The Rainbow,” except when it comes to honoring Pride month.
To commemorate the occasion, the candy company decided to ditch their usual Roy G. Biv color palette, opting instead for all-white pellets of sugary goodness.
Related: Donald Trump Jr. Does NOT Want You To Taste The Rainbow
They explain their reasoning thusly:
“During Pride, only one rainbow matters. So we have given up ours to show support.”
Fair enough, right? “Wrong!” shouts the Internet, and then turns around and accuses the company of celebrating “White Pride,” possibly simply to give us something to write about.
Yes, some professionally outraged Internetters think the white bag and white candy coating is bad business; a tone-deaf misstep.
See for yourself:
These White Supremacy Skittles are brilliant.
— Jordan Walton (@Jaysgba) May 24, 2017
>Skittles launches limited edition white skittles to celebrate LGBT pride (giving away the rainbow)
>People are outraged they chose white ? pic.twitter.com/k2snO2qhJE
— The Safest Space (@TheSafestSpace) March 31, 2017
Okay, Internet. Now shut up and eat your candy.
Alan down in Florida
Though I appreciate the gesture and intent they probably should have opted for pink or lavender or some other gay related color not in the rainbow flag. Doing white was rather tone deaf of them.
I don’t know if you can call it tone deaf, they tested it last year In a specific area for a specific pride celebration and it was very well received. Nobody pulled this white supremacy crap last year. It’s not skittles the tone deaf it’s the people that are bitching that are.
“Tone deaf” in the sense that they failed to anticipate the phenomenal idiocy of the professionally outraged? Honestly, this is the utterest of nonsense; I’m half expected to hear soon that printer paper is racist.
I was more intrigued by the odd decision to add the word “fruits” to the packaging they claim is for Pride.
It made me smile. I thought it was cute. I don’t think they meant it that way and so it’s funny.
All I can think of is a blank coloring book, like you fill in whatever color you want.
Fake outrage. This is the dumbest thing to get upset about I’ve ever heard.
Trump and basically his entire cabinet are LITERALLY overt racists. Skittles tries to celebrate pride and people cry racist? Are you kidding me?
Let’s make sure we remember where the real problem is. **hint: it’s not f**king Skittles!!! Holy crap.
I put this right up there with the outrage over Bill Maher and Kathy Griffin. They’re ALLIES people! Please try to remember that.
OMG drmiller, you stole my rant!
Oh for God’s sake, some people are stupid as hell. The white they chose signifies *colorlessness*. What Caucasian human being has skin that color? I can’t anymore.
never underestimate the ability of the permanently outraged to express the headslappingest stupidest things possible.
Fighting racism is good.
Fighting whiteness is racist.
Can I steal that? I mean I am tend to steal that and use it over and over.
LOL. Anyone who gets angry over this is an idiot.
I can’t tell if the internet is taking the piss over this or that they actually believe Skittles are intentionally trying to be hateful
Never underestimate the ability of the professionally permanently outraged to clutch their pearls over the most awesomely ridiculous things. And if they can’t find something real to be outraged about, then they make up crap like this. I have no idea how these people live their lives.
Skittles are disgusting never got the appeal. Prefer M&Ms
‘Murica, why are so crazy ?
why are you*
It’s time for all whites to abandon the left and the democratic party. They have turned on us, so let them do without us for a while. See if the can drop their racism and earn us back.
Oh look, the troll still trying to get lgbts to go to a party that specifically says attacking us is part of their party platform.
Remember, NOM had some of their internal memos leaked and their big idea was to try to drive a wedge between lgbts and racial minorities. I see you’re still trying.
Oh look you hate whites, so you don’t need our votes or our money. Get used to it.
I’m so tired of people and their fake ass outrage. People just love to bitch about something. Anything.
It **is** fake outrage. How can you not tell?
Offensive to color-blind people = obvious joke.
I’m disappointed with your actual anger over non-existent “outrage.”
So they want to add a black and a brown stripe to the rainbow flag and that’s a good thing but having white Skittles in a show of solidarity and to allow the colours of the rainbow flag dominate during Pride month if wrong. People ate just never going to happy with anything ever again.
A handful of people on Twitter does not constitute “The Internet.” You searched for a controversy, and you barely found enough for a single silly blog post. This isn’t a trend. This isn’t a thing.
For entirely different reasons, it is a pretty dumb campaign. Colorlessness doesn’t connect to LGBT struggles, and their “only one rainbow counts” statement doesn’t make sense. They’ve never done anything to support our cause. They’re just trying to make money.
This is like “greenwashing” – when companies falsely claim to be “all natural” or “eco-friendly.” It’s a marketing gimmick. It doesn’t deserve any attention from us, and it doesn’t deserve any cash from our wallets. Ignore this fake message, and move on.
The way I see, the jump to race so quickly and without provocation is, to me, showing that maybe you are real racist, like white guilters who are so quick to shout racism over a depiction of something innocuous in order to save face with certain black people around them. My black is thinking, “Why did your brain make that leap? Is it because you see us that way and are trying to deflect on generic Tom, DicKKK, and Harry?” This is stupid and a downright insult to pioneers like Rosa Parks, Bayard Rustin, Medgar Evers, and countless others who were beaten and killed so that Twitter warriors can complain about effing Skittles.
These companies need to take heed and just stay out of political movements, because you’re damned if you do and damned if you do.
(And no that last line isn’t a typo)
This doesn’t make sense: Gays like rainbows; our product is rainbow; therefore lets make a non-rainbow version of our product so gays will like it. Fail.
The only comment on this post that is spot on!
It was to show that they didn’t want to step on the rainbow of pride. They were calling our rainbow the only rainbow that matters this month. That’s the tagline that goes along with it. I don’t see that as a fail, I see that it’s very touching.
I mean what else could they have done? To show their support? Other Companies make their products into rainbow colors. But skittles was already a rainbow. And it’s not the pride rainbow. So they decided to take the colors away to show that our rainbow is more important than their rainbow.
What Queerty making fun of SJW’s and using a conservative’s twitter account as an example to mock them the world is coming to an end lmao
Maybe Queerty has been red pilled… or maybe even they can only go so far when it comes PC culture.
May be they are too dumb to realize that’s a parody account who mocks leftists and SJW’s well its not like we expect high IQ’s from these sites writers
They look kind of like the pills you give to worm your dog. Maybe they should have tried something else.
What I find so sad about all this is that a few dozen people get upset and it becomes front page news. But, as a New York Times article documented this past weekend, Black gay men through much of the rural South are becoming HIV-infected and dying for lack of medical care; yet hardly a word is uttered. Meh.
Like Nancy answered I’m amazed that any body able to earn $8894 in 4 weeks on the computer .follow this link…
The only thing I think when I see the white Skittles is:
How the F do you know which flavour you are getting? Without colour this is a mad world
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