They’ve Got Spirit, Yes They Do! Brands, Companies, Celebs & Teams That Stood Up To Bullying
Brands got into the spirit of things for GLAAD’s Spirit Day by showing their support for LGBT youth, to end the bullying that goes on for many. GLAAD created pre-made social media shareable graphics, both on their site and their Facebook page and although they were down earlier in the day (presumably due to all the amazing traffic they received in support), like a good gay, they’re back up again. So get on over there and grab an image to show your spirit.
In addition to sharing pre-made graphics, and statements, brands are crafting their own custom graphics as well as turning their logos purple.
So without further ado here are all the amazing brands showing their support today on Spirit Day:
GLAAD
GLAAD had a ton of specialized content but here were a couple of their more choice moments beyond the custom graphics.
One Love as Macklemore and Ryan Lewis are the official spokesmen for Spirit Day.
Betty White changes her name to Betty Purple for Spirit Day. Love that broad.
Social Media
Both Facebook and Twitter are joining in on their specialized channels. We even have our own accounts. Cute!
Peeps at the @twoffice go purple to support #LGBT youth and to stand up against #bullying. Happy #SpiritDay! pic.twitter.com/t69NeCsd4m
— Twitter Open (@TwitterOpen) October 17, 2013
TV
HBO 
Now if only we can find that rent-controlled classic two overlooking Central Park that Carrie had…
TLC 
Everyone needs a little TLC, especially LGBT youth.
OWN 
Her Oprahness is back again to stand up against bullying.
Lifetime 
With movies like House of Versace we already know that Lifetime is supporting the gays.
LOGO 
Of course THE gay network participated. We knew they would. :)
RuPauls Drag Race
Is your purple as #SICKENING as this? pic.twitter.com/mCSnlCOKNl #SpiritDay — RuPaul‘s Drag Race (@RuPaulsDragRace) October 17, 2013
Ru #SLAYS the competition by looking drop dead gorgeous and asking “Is your purple as #SICKENING as this?” No, not it’s not Ru. You killed ’em all.
MTV
We’ve slipped into something a little more…purple? Celebs like @JENNIWOWW @KeshaSuxx + more rep for #SpiritDay! http://t.co/Cizx99nEw2 — MTV (@MTV) October 17, 2013
MTV is no stranger to being gay-friendly, having broken ground ages ago during the first season of The Real World when they introduced Pedro Zamora, an openly gay cast member who had AIDS.
Good Morning America
#SpiritDay is in full effect this morning. Stand up against LGBT bullying with @glaad and wear something purple: pic.twitter.com/tTtkfk19OQ — Good Morning America (@GMA) October 17, 2013
GMA shows their solidarity and stands with resident gay Sam Champion by donning all purple.
CNBC
.@SquawkCNBC is proud in purple for #SpiritDay. #AntiBullying @glaad pic.twitter.com/hU1S9nnKno — CNBC PR (@CNBCPR) October 17, 2013
CNBC and NBC are OUT in full support of Spirit Day. They even have a dedicated Twitter channel to those Out at NBC
Today, @CNBC anchors, reporters & employees behind the scenes wore purple to support @GLAAD #SpiritDay: http://t.co/jH4RSauYPt #prideNBCU — CNBC Newsroom (@CNBCnow) October 17, 2013
CNN 
“Oh, and there are bubbles.” YES!
Will & Grace 
The show that focused on gay gay gay, brings you so much spirit it’s bleeding rainbows.
Sports
Some sports teams got a bit of a backlash from fans for posting their support for Spirit Day, but overall those homophobic days are numbered. With sports stars like soccer’s Robbie Rodgers, basketball’s Jason Collins, and college football’s Kevin Grayson coming out, the sports world is more than ready for an integrated locker room.
SB Nation 
Buffalo Sabres
The #Sabres support #SpiritDay. We say no to bullying. pic.twitter.com/gYs6iAz0PZ — Buffalo Sabres (@BuffaloSabres) October 17, 2013
Best. Slogan. Ever.
All the MLB teams had one message in solidarity.
Beauty
Going beyond pure lip service, Johnson & Johnson and their brands are donating $10 for every $5 that someone donates.
Radio
Radio has jumped into the conversation, knowing that gays the world over love to dance to their beat. It’s MURDER on the dancefloor.
B96
Go purple now for #spiritday! Turn your profile pic purple & wear purple on 10/17 – TODAY! I AM AGAINST #BULLYING! pic.twitter.com/oQ8kiTxJYG — B96 (@B96Radio) October 17, 2013
Personalities
Even the bold faced names got involved with showing their support. Some were expected, while others, well you’ll see…
This giant bear of a man is a known straight Friend of Dorothy and does everything he can to stop bullying with his organization the Standup Foundation. He even has a line of Kiehl’s products which donates money to his charity to support school groups for this cause. Does the ‘it’ in ‘Just Do It’ mean him? Because if so, then, yes. IMPORTANT: Ben reacted to the hatred that the Braves fans were spewing in response to the Braves participating in Spirit Day. This man is a god.
As he has a lot of gay fans because of his guido charm — and abs — he shows his support with his spiky hair and orange tan.
I mean, she worked closely with Danny Pintauro for YEARS, so of course she’s here for it.
Her boots were made for werking and that’s what they’re gonna do! Werk all over you!!
No clue who she is but she is giving SERIOUS face. She gives the best drag queen a run for her money!
Plus, she was the only one who customized their Facebook cover photo. Putting in WERK!
Kevin Keller
I’m wearing purple for @glaad #SpiritDay today–are you? Go Purple to support #LGBT youth! http://t.co/rtW1ZyaNPq pic.twitter.com/6itR8l0BaG — Kevin Keller (@KKellerOfficial) October 17, 2013
The only gay cartoon character that matters, Kevin Keller of Archie Comics says it loud and says it proud.
And an honorable mention goes to… Mean Girls
On #SpiritDay we wear #purple! RT @glaad: Going purple for SpiritDay? There’s an app for that! http://t.co/kTB9RpSIBX pic.twitter.com/mex4CuLotP
— Mean Girls Quotes (@MeanGirlsQuotes) October 17, 2013
#NAILEDIT
See what brands got involved in our National Coming Out day roundup.
Damien Basile is a fashion designer, pop culture enthusiast, social media microlebrity, and lover of college football. When he’s not sleeping he’s awake:
Small correction needed above: Pedro was in “The Real World” season 3.
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GLAAD will make so much money from this “Purplewashing!!” Congratulations!!
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@hyhybt:
I was just thinking that, I was disappointed when it went back to orange.
Ben Cohen looks so cute in that picture and RuPaul looks stunning
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I say this every year, but this site really should seriously consider keeping the purple scheme year round. It looks so much better than the usual orange.