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They’ve Got Spirit, Yes They Do! Brands, Companies, Celebs & Teams That Stood Up To Bullying

Brands got into the spirit of things for GLAAD’s Spirit Day by showing their support for LGBT youth, to end the bullying that goes on for many. GLAAD created pre-made social media shareable graphics, both on their site and their Facebook page and although they were down earlier in the day (presumably due to all the amazing traffic they received in support), like a good gay, they’re back up again. So get on over there and grab an image to show your spirit.

In addition to sharing pre-made graphics, and statements, brands are crafting their own custom graphics as well as turning their logos purple.

So without further ado here are all the amazing brands showing their support today on Spirit Day:

GLAAD had a ton of specialized content but here were a couple of their more choice moments beyond the custom graphics.

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One Love as Macklemore and Ryan Lewis are the official spokesmen for Spirit Day.

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Betty White changes her name to Betty Purple for Spirit Day. Love that broad.


Social Media
Both Facebook and Twitter are joining in on their specialized channels. We even have our own accounts. Cute!

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HBO Screen shot 2013-10-17 at 12.38.51 PM Now if only we can find that rent-controlled classic two overlooking Central Park that Carrie had…

TLC   Screen shot 2013-10-17 at 11.42.06 AM Everyone needs a little TLC, especially LGBT youth.

OWN   Screen shot 2013-10-17 at 11.27.44 AM Her Oprahness is back again to stand up against bullying.

Lifetime   Screen shot 2013-10-17 at 11.28.09 AM With movies like House of Versace we already know that Lifetime is supporting the gays.

LOGO Screen shot 2013-10-17 at 11.40.35 AM   Of course THE gay network participated. We knew they would. :)

RuPauls Drag Race

Ru #SLAYS the competition by looking drop dead gorgeous and asking “Is your purple as #SICKENING as this?” No, not it’s not Ru. You killed ’em all.


MTV is no stranger to being gay-friendly, having broken ground ages ago during the first season of The Real World when they introduced Pedro Zamora, an openly gay cast member who had AIDS.

Good Morning America

GMA shows their solidarity and stands with resident gay Sam Champion by donning all purple.


CNBC and NBC are OUT in full support of Spirit Day. They even have a dedicated Twitter channel to those Out at NBC

CNN    Screen shot 2013-10-17 at 12.00.17 PM “Oh, and there are bubbles.” YES!

Will & Grace Screen shot 2013-10-17 at 11.37.02 AM The show that focused on gay gay gay, brings you so much spirit it’s bleeding rainbows.


Some sports teams got a bit of a backlash from fans for posting their support for Spirit Day, but overall those homophobic days are numbered. With sports stars like soccer’s Robbie Rodgers, basketball’s Jason Collins, and college football’s Kevin Grayson coming out, the sports world is more than ready for an integrated locker room.

SB Nation   Screen shot 2013-10-17 at 12.39.08 PM Buffalo Sabres

Chicago Fire

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White Sox

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New Jersey Devils

Screen shot 2013-10-17 at 11.28.47 AM


Screen shot 2013-10-17 at 11.30.23 AM

Best. Slogan. Ever.


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All the MLB teams had one message in solidarity.


Johnson & Johnson

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Going beyond pure lip service, Johnson & Johnson and their brands are donating $10 for every $5 that someone donates.

Johnson’s Baby

Screen shot 2013-10-17 at 12.39.20 PM


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Radio has jumped into the conversation, knowing that gays the world over love to dance to their beat. It’s MURDER on the dancefloor.


Elvis Duran

Screen shot 2013-10-17 at 11.42.23 AM

92.3 NOW

Screen shot 2013-10-17 at 12.01.51 PM


Screen shot 2013-10-17 at 11.27.21 AM


Even the bold faced names got involved with showing their support. Some were expected, while others, well you’ll see…

Ben Cohen

Screen shot 2013-10-17 at 11.26.23 AM

This giant bear of a man is a known straight Friend of Dorothy and does everything he can to stop bullying with his organization the Standup Foundation. He even has a line of Kiehl’s products which donates money to his charity to support school groups for this cause. Does the ‘it’ in ‘Just Do It’ mean him? Because if so, then, yes. IMPORTANT: Ben reacted to the hatred that the Braves fans were spewing in response to the Braves participating in Spirit Day. This man is a god.

Pauly D  

Screen shot 2013-10-17 at 11.34.26 AM

As he has a lot of gay fans because of his guido charm — and abs — he shows his support with his spiky hair and orange tan.

Alyssa Milano

Screen shot 2013-10-17 at 12.21.20 PM

I mean, she worked closely with Danny Pintauro for YEARS, so of course she’s here for it.

Nancy Sinatra  

Screen shot 2013-10-17 at 12.21.33 PM

Her boots were made for werking and that’s what they’re gonna do! Werk all over you!!

Doctora Ana Maria Polo

Screen shot 2013-10-17 at 11.41.32 AM

No clue who she is but she is giving SERIOUS face. She gives the best drag queen a run for her money!

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Plus, she was the only one who customized their Facebook cover photo. Putting in WERK!

Kevin Keller

The only gay cartoon character that matters, Kevin Keller of Archie Comics says it loud and says it proud.

And an honorable mention goes to… Mean Girls


See what brands got involved in our National Coming Out day roundup.

Damien Basile is a fashion designer, pop culture enthusiast, social media microlebrity, and lover of college football. When he’s not sleeping he’s awake:


    • hyhybt

      I say this every year, but this site really should seriously consider keeping the purple scheme year round. It looks so much better than the usual orange.

      Oct 17, 2013 at 9:17 pm · @ReplyReply to this comment ·
    • deltabadhand

      Small correction needed above: Pedro was in “The Real World” season 3.

      Oct 18, 2013 at 6:55 am · @ReplyReply to this comment ·
    • balehead

      GLAAD will make so much money from this “Purplewashing!!” Congratulations!!

      Oct 18, 2013 at 6:03 pm · @ReplyReply to this comment ·
    • Rockery


      I was just thinking that, I was disappointed when it went back to orange.

      Ben Cohen looks so cute in that picture and RuPaul looks stunning

      Oct 20, 2013 at 7:16 pm · @ReplyReply to this comment ·

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