WATCH: Amazon’s Too-Cute Gay Ad For Kindle Paperwhite, “Husbands”

WATCH: The latest Amazon Kindle ad features a man and a woman in a typical meet-cute  scenario: he’s haplessly helpless with his e-reader thanks to all that glare from the sun while she’s literary loungin’ with her new Amazon Kindle Paperwhite.

When he finally caves and buys the new Kindle, he suggests they celebrate and she points out that her husband is already on drink duty. Turns out, so is his hubby. Precious.

Meanwhile, anyone else think the husbands in question were totally hitting on each other? But perhaps we’re just being shady, which also comes in handy when reading on the beach.