Fresh from their Grammy win for “Same Love,” Macklemore and Ryan Lewis continue to spread their message with a PSA set to the hit equality anthem. The video announcement launches the USA Network’s Characters Unite Month during February, which encourages people to refuse to stand for hate and discrimination.

“We intended ‘Same Love’ to help spread a message of love, tolerance and acceptance and we are proud to align ourselves with the Characters Unite movement which shares the same goal,” the duo says about their involvement with the project. “Through the new Characters Unite PSA, we hope to inspire even more people to take part in such an important cause.”

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