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WATCH: New Marriage Equality Ad Stars Laura Bush, Dick Cheney

The Respect for Marriage Coalition is launching a $1 million ad buy to support same-sex marriage with full page ads in the New York Times and Wall Street Journal, and a commercial (above) that features President Barack Obama as well as GOP figures like former First lady Laura Bush, former Secretary of State Colin Powell and former Vice President Dick Cheney. (An earlier spot featured Baltimore Ravens linebacker Brendon Ayanbadejo)

Clearly, incorporating well-known Republican figures is an attempt to sway GOP voters—but is it a wasted effort? Share your thoughts in the comments section below

h/t: politico