WATCH: Richard Simmons Has Never Been This Excited About Tuna Before

What the hell is going on?! Earlier this month, Martha Stewart was awkwardly plugging Pine Brothers cough drops in a commercial immediately following the Golden Globes. This week, Richard Simmons is endorsing the canned tuna company Bumble Bee in a bizarre commercial/aerobics Youtube video.

We’re really not sure how we feel about the whole thing. Is it weird? It is genius? Also, who exactly is Bumble Bee trying to appeal to? We certainly won’t be racing out to buy a can later this afternoon. But we still kinda love the video, even though it makes us feel uncomfortable.

What do you think?

Watch Richard Simmons dance for tuna and sound off in the comments feed below.

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