Marketing

Why Is Air New Zealand Going Naked, Literally, In Its Ads?

Delta charges you $15 to check a single bag (and up to $200 for a fourth, though it doesn’t even list that fee on its website). American, Continental, and even JetBlue are adding nickel and dime charges. But Air New Zealand insists it’s different — and its new “Nothing to Hide” ad isn’t just an affront on hidden fees, but a sexed up campaign that features Air New Zealand employees wearing nothing but body paint. (CEO Rob Fyfe is supposedly among them.) And it gets better …

… if you’re flying from Los Angeles to Auckland. A singles-only Matchmaking flight encourages offers passengers a pre- and post-flight gate party, plus drinks and games at 30,000 feet. Want to start mingling before the flight? Log on to www.thematchmakingflight.com and upload your profile now.

Indeed, a creative way to get Americans traveling to New Zealand even in these tough economic times. And hopefully, some gay romance along the way.

Here’s the making-of video:

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14 Comments

  • amazingpenis

    Go kiwi.

    I never knew Rob Fyfe had such big pecs.

  • Aaron Khan

    There was a lesbian in the commercial!
    Yay! for modern social progression!

  • scott ny'er

    cool commercial.

    now, if only I had a good reason to take New Zealand air. :)

  • Zakakaka

    Air France should do the same…they have the hottest male flight attendants….

  • Geoff

    Great commercial, funny, sexy, smart. The tramp in me wanted more full body shots (front and back please)of the guys. Loved it.

  • sal(the original)

    @amazingpenis: he is a hawty lol

  • hardmannyc

    Who’s the silver daddy? Woof!

  • emmy

    Someone asked for a good reason to fly Air New Zealand?

    My response would be the opportunity to visit a progressive, beautiful country like New Zealand and to experience to hospitality of places like Auckland and Wellington.

  • dgz

    @Zakakaka:

    no, sorry. Lufthansa.

  • alan brickman

    this whole commercial would get blurred in the us….kinda sad…go New Zealand…

  • Gary

    why is charlie christ wearing body paint?

  • Joe

    I believe the silver daddy in question is the CEO of the airline Rob Fyfe….damn…wish our airline CEOs looked like that :P

  • Jules Lloyd

    If you liked our nothing to hide commercial, you’ll no doubt enjoy our new “Bare Essentials” safety video, where five courageous staff told our onboard safety message wearing nothing more than body paint.

    Jules

  • Karolina

    I LOVED this commercial! Very brave, very creative, very fun! The U.S. can learn a lot from the New Zealanders on how to turn a stuffy commercial into something fun and entertaining.

Comments are closed.