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Why Is Air New Zealand Going Naked, Literally, In Its Ads?

Delta charges you $15 to check a single bag (and up to $200 for a fourth, though it doesn’t even list that fee on its website). American, Continental, and even JetBlue are adding nickel and dime charges. But Air New Zealand insists it’s different — and its new “Nothing to Hide” ad isn’t just an affront on hidden fees, but a sexed up campaign that features Air New Zealand employees wearing nothing but body paint. (CEO Rob Fyfe is supposedly among them.) And it gets better …

… if you’re flying from Los Angeles to Auckland. A singles-only Matchmaking flight encourages offers passengers a pre- and post-flight gate party, plus drinks and games at 30,000 feet. Want to start mingling before the flight? Log on to www.thematchmakingflight.com and upload your profile now.

Indeed, a creative way to get Americans traveling to New Zealand even in these tough economic times. And hopefully, some gay romance along the way.

Here’s the making-of video:

On:           May 17, 2009
Tagged: , ,
    • amazingpenis

      Go kiwi.

      I never knew Rob Fyfe had such big pecs.

      May 18, 2009 at 4:22 am · @ReplyReply to this comment ·
    • Aaron Khan

      There was a lesbian in the commercial!
      Yay! for modern social progression!

      May 18, 2009 at 7:49 am · @ReplyReply to this comment ·
    • scott ny'er

      cool commercial.

      now, if only I had a good reason to take New Zealand air. :)

      May 18, 2009 at 9:09 am · @ReplyReply to this comment ·
    • Zakakaka

      Air France should do the same…they have the hottest male flight attendants….

      May 18, 2009 at 11:35 am · @ReplyReply to this comment ·
    • Geoff

      Great commercial, funny, sexy, smart. The tramp in me wanted more full body shots (front and back please)of the guys. Loved it.

      May 18, 2009 at 3:20 pm · @ReplyReply to this comment ·
    • sal(the original)

      @amazingpenis: he is a hawty lol

      May 18, 2009 at 3:52 pm · @ReplyReply to this comment ·
    • hardmannyc

      Who’s the silver daddy? Woof!

      May 18, 2009 at 4:38 pm · @ReplyReply to this comment ·
    • emmy

      Someone asked for a good reason to fly Air New Zealand?

      My response would be the opportunity to visit a progressive, beautiful country like New Zealand and to experience to hospitality of places like Auckland and Wellington.

      May 18, 2009 at 5:27 pm · @ReplyReply to this comment ·
    • dgz


      no, sorry. Lufthansa.

      May 18, 2009 at 6:53 pm · @ReplyReply to this comment ·
    • alan brickman

      this whole commercial would get blurred in the us….kinda sad…go New Zealand…

      May 18, 2009 at 6:53 pm · @ReplyReply to this comment ·
    • Gary

      why is charlie christ wearing body paint?

      May 18, 2009 at 6:55 pm · @ReplyReply to this comment ·
    • Joe

      I believe the silver daddy in question is the CEO of the airline Rob Fyfe….damn…wish our airline CEOs looked like that :P

      May 18, 2009 at 9:00 pm · @ReplyReply to this comment ·
    • Jules Lloyd

      If you liked our nothing to hide commercial, you’ll no doubt enjoy our new “Bare Essentials” safety video, where five courageous staff told our onboard safety message wearing nothing more than body paint.


      Jun 28, 2009 at 9:16 pm · @ReplyReply to this comment ·
    • Karolina

      I LOVED this commercial! Very brave, very creative, very fun! The U.S. can learn a lot from the New Zealanders on how to turn a stuffy commercial into something fun and entertaining.

      Nov 28, 2010 at 1:47 pm · @ReplyReply to this comment ·

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