pr nightmares

WWE Breaks ‘No Homophobia’ Pact With GLAAD In Just 1 Week: Announcer Tweets ‘Faggot’

@wwejoshmathews faggot

How is GLAAD’s new partnership with WWE — where the wrestling group promised to rid its organization of homophobic language and portrayals from here on out — going? Oh just wonderfully, if you discount the tweet WWE announcer Michael Cole (pictured, right) sent to colleague Josh Mathews: “faggot.”

In announcing their partnership, the WWE insisted it “takes this issue [homophobia] very seriously, and has already spoken with our talent about these incidents. We are taking steps and working with GLAAD to ensure that our fans know that WWE is against bullying or discrimination on the basis of sexual orientation.” Apparently not every one of WWE’s staffers received the memo, though Cole certainly did after his tweet: he’s since deleted it.

WWE, wisely, is already on the defensive, saying in a statement: “WWE has alerted GLAAD to the situation and spoken to Michael Cole about his post. He has removed it and apologized for using hateful language. Michael will be included in the training session being done by GLAAD. WWE takes this very seriously and is against discrimination of any kind based on sexual orientation, gender, race, religion or other.”

Now let’s see what action GLAAD demands from WWE. To which I say, consider the same thought exercise I put forth earlier today: If Cole had tweeted “nigger,” would he still have a job?

I apologize to any and all who were offended by my tweet toward young Josh Mathews. It was obviously not meant the way it was taken.