Deep focus

Would you drink this gay beer?

Behind the admittedly hilarious surface of this new video form Drew Droege and Louis Virtel is a weirdly real phenomenon: At what point is something so bad that it’s actually good?

Mel Brooks tackled the question in The Producers, John Waters has built a career out of it, and does anyone remember David Bowie’s 1976 film The Man Who Fell to Earth? Watch that and try to tell us it’s good. You can’t; it’s not. But it’s also somehow amazing and perfect.

Related: “Caleb Gallo” Raises The Bar For Queer Web Series; Don’t Miss Out

So what’s the deal?

Well in the case of this gay beer focus group, we see how things come full circle (not to mention how gay people are often marketed to):