World, meet Max.

Max is the latest instastud to sizzle the algorithms of social media, setting feeds everywhere ablaze with his true-to-life recreations of some of Madonna‘s greatest looks.

Oh, Max is also a golden retriever, and he’s got charisma, uniqueness, nerve and talent to spare.

Max’s sudden rise to fame is all thanks to his faithful French fashion photographer/human companion, Vincent Flourent.

Flourent calls the project “Maxdonna,” naturally, and sells prints of the iconic shots in order to raise money for Madonna’s charity Raising Malawi.

Raising Malawi seeks to help orphans and children in need in Malawi through “health, education, and community support.” More on that here.

Check out some more of Maxdonna below:

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