French fashion photographer recreates all of Madonna’s iconic looks… with his golden retriever Max

World, meet Max.

Max is the latest instastud to sizzle the algorithms of social media, setting feeds everywhere ablaze with his true-to-life recreations of some of Madonna‘s greatest looks.

Oh, Max is also a golden retriever, and he’s got charisma, uniqueness, nerve and talent to spare.

Max’s sudden rise to fame is all thanks to his faithful French fashion photographer/human companion, Vincent Flourent.

Flourent calls the project “Maxdonna,” naturally, and sells prints of the iconic shots in order to raise money for Madonna’s charity Raising Malawi.

Raising Malawi seeks to help orphans and children in need in Malawi through “health, education, and community support.” More on that here.

Check out some more of Maxdonna below:

Dear followers, Max & I received so much love from you since we’ve posted the “Hung up” series that here’s another pic from the upcoming exhibition, as a gift to thank you. MERCI for all the kind messages!!! ?????? Max & Vincent. ‘MAXDONNA – MATERIAL GIRL’ My beloved dog giving his best as if @madonna shot by Mary Lambert on her “Material girl” music video. This photo and others will be shown in Arles, July 2nd – August 16th as part of my “MAXDONNA” exhibition at @lagencearlesienne Very limited signed prints will be sold and all benefits will be donated to Madonna’s charity @raisingmalawi ? by me ©? Vincent Flouret. Paris, 2018. #Maxdonna #materialgirl #madonna #tribute #charity #exhibition #arles2018 #art #photography #home #love #happiness #vincentflouret

A post shared by MAX & VINCENT (@max_et_vincent) on