World, meet Max.

Max is the latest instastud to sizzle the algorithms of social media, setting feeds everywhere ablaze with his true-to-life recreations of some of Madonna‘s greatest looks.

https://www.instagram.com/p/BlFbVlLlxuS/?taken-by=max_et_vincent

Oh, Max is also a golden retriever, and he’s got charisma, uniqueness, nerve and talent to spare.

https://www.instagram.com/p/Bk2dpHyF4hZ/?taken-by=max_et_vincent

Max’s sudden rise to fame is all thanks to his faithful French fashion photographer/human companion, Vincent Flourent.

https://www.instagram.com/p/BkzNTFNl-QB/?taken-by=max_et_vincent

Flourent calls the project “Maxdonna,” naturally, and sells prints of the iconic shots in order to raise money for Madonna’s charity Raising Malawi.

https://www.instagram.com/p/Bki19vWlRZU/?taken-by=max_et_vincent

Raising Malawi seeks to help orphans and children in need in Malawi through “health, education, and community support.” More on that here.

Check out some more of Maxdonna below:

https://www.instagram.com/p/BkdK31qFQ1Y/?taken-by=max_et_vincent

https://www.instagram.com/p/BkVaRztF9OJ/?taken-by=max_et_vincent

https://www.instagram.com/p/BjnX-9GlH6v/?taken-by=max_et_vincent

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