Last week gay adult performer Jace Zhu stated that he had stopped working for the studio Noir Male (tagline: “Showcases Black Men As They Deserve To Be Seen) because he felt he was “being used to sell a product that doesn’t cater to our community.” A popular gay adult gossip blog followed up on Zhu’s comment by alleging that the studio has a 37-to-30 black-to-white performer ratio, a count that the studio says is inaccurate.
We reached out to Noir Male for comment and they’ve refuted several of the Zhu’s and the gossip blog’s assertions.
In an official statement give to Queerty, Noir Male wrote:
“We were slightly shocked by Jacen’s comments, but respect his personal and professional choices, and wish him the best. We have loved working with him and even tried to get him involved in the creative process when he voiced concerns in the past as to representation; however there was no continued follow through on his end. We always ask performers to come to us with any ideas or concerns; we want this to be a studio that performers are proud of and represent MOC (men of color) in a positive light.”
Noir Male also asserted that longtime adult video director Chi Chi LaRue does all casting for both Noir Male and its brother studio Icon Male, even though the site is reportedly owned by “a straight white man named Jon Blitt” as the gay adult gossip blog had claimed.
Related: Before making it big, this celebrated Hollywood director worked as a gay adult filmmaker
Furthermore, Noir Male took issue with the claim that only 37 of its 67 performers are black. Noir Male wrote “a large part of the initial story that went out is completely false and we ask that you fact check… especially with regards to ratio of guys represented on our site.”
The studio continued:
“A simple count would show 78 performances are by men of color versus around 50 with white males, not to mention other ethnicities represented. We tend to continue to use guys that are popular — like Pheonix Fellington, Max Konnor and Jacen Zhu among others — in multiple scenes because this is what the paying customers are requesting, and we listen to our paying customers.”
Here’s where things get a little confusing. Noir Male has 72 performers listed in its roster, but counting their black performers isn’t always easy since some are Afro-Latino with lighter skin. We counted 27 dark-skinned performers at Noir Male, but you can’t always tell a person’s race just by looking. Performers like Travis Yukarin, XL, Tyson Rush, Nico Santino and Mateo Fernandez are of an indeterminate race, and it’s possible that other performers are also Latino or Asian-identified, unbeknownst to us.
Lastly, Noir Male refuted the idea that Zhu “quit” their studio because he was “an independent performer who we book for scenes. He has never been under contract or employed by Noir Male.”
Noir Male tells Queerty:
“We are disappointed that he took to Twitter to state he no longer wanted to film with us, but we respect his decision. If any other performers have concerns we hope they would seek us out and communicate directly to us so we can work to find positive solutions. In fact, we are always looking for new writers and creative consultants to ensure our site is inclusive and groundbreaking.”
Indeed, Zhu has performed at other studios like CockyBoys and Lucas Entertainment. It’s possible that he simply used the word “quit” to mean “stopped working with.” We have reached out to him and Zachary Sire, the editor of the aforementioned gay adult video industry blog, to better understand their initial statements and to get their responses to Noir Male’s statement.
“The straight porn conglomerate that owns Noir Male/Icon Male is Mile High Media, and the straight white Canadian man who owns all of that is named Jon Blitt. This straight white man is not interested in presenting men of color to fans and giving men of color “opportunities” (good grief), he is only interested in making money by capitalizing on the fetishization of black men and interracial porn… Their offensive claim that they (two white men, one of whom is straight) are the ones who can, according to Noir Male’s tagline, finally ‘showcase black men as they deserve to be seen’ is presumptuous lunacy.
I’m pretty convinced that porn is eventually going to get political, considering how ubiquitous and easy to access it has become.
At the same time, there’s so much porn out there now! If one studio doesn’t make what you like, maybe you should be looking somewhere else? You must really suck at googling to NOT be able to find porn that fits your tastes anywhere on the Internet.
Even then, the industry is apparently changing and the real money makers are customized videos for private clients. I guess that’s why so many performers are opting to create their own content and get funded directly through sites like onlyfans.
Worried about getting political? Oh young people. You may not remember when bareback videos began to become popular gay people campaign against them, studio created embargos to punish performers trying to work BB and condom-ed features. In one case, people even wrote to the parents of a Treasure Island Media performer warning them about their son’s dangerous choices.
That’s actually exactly what convinces me that porn will NEED to become political. We just relied on porn companies to do what was safer for their performers, but the market kept showing us that bareback porn gets more clicks.
I remember feeling horribly guilty for occasionally looking at bareback porn in the early 2000s. It’s steadily become the norm to have no condoms in porn, and it’s already affecting behavior in young gay men. STI infection rates are increasing again, and antibacterial resistant strains of gonorrhea and other STIs are developing.
Porn is part of the big data and screen addiction dilemma, whether or not we’re comfortable talking about it. I’d rather a fee companies dedicate themselves to producing socially responsible porn than leave the problem to get so bad that governments feel the need to step in.
I’ve seen a lot of porn out there specifically tailored for black men. If there was a real demand from those who watch it – and not just the PC police – it would be present.
“the claim that only 37 of its 67 performers are black”
Only 37 of 67 are black? Only 55% are black even though black people make up 13% of the population?
Stop the madness
Strange that I never hear about diversity on the porn sites that have zero white guys
‘..Strange that I never hear about diversity on the porn sites that have zero white guys…’ Or zero black guys. See Sean Cody, Falcon. Then again, I just search for what I want on Porn Hub and move on.
@truthseeker, It’s a studio called NOIRMALE. Not USA, not BLANCO, etc. The creators also claimed they were focusing on black men and viewers, though their initial promo featured mostly white men. Do you now sort of get the point Zhu and others were making? Also, do you even think before you type?
Its porn. They are going for bottom line and what sells so in that respect I get it. Get with some other Black adult porn stars and start your own production company if you want to put out the product you want. The gay community is no different than any other when it comes to issues of representation. This is why there are separate gay pride parades. I go to Black gay pride usually because I want something that caters to me. Create your own spaces because we can’t expect them to.
This is a publicity stunt, don’t bother.
Sire is a disgusting wart on porn’s ass.
You sure do spit and hiss a lot you sound like a miserable troll!
I don’t always agree with everything Sire says or does, but anyone who follows his blog could easily see he almost always tries to call out studios that mistreat their performers and performers that mistreat other performers; I can’t think of any other porn blogger that does that.
I believe Sire is as bigoted as the people and companies he attempts to shame on his website.
I going to say this even though it seems obvious to most. Just because one or two people post something on social media does not make it a crisis, a groundswell, a backlash, a boycott, or a pair of gym socks.
Race, porn and the gay community are a real problem that most folks most, read white, seem oblivious to but this story is not the hill to die on.
Stop with the racism!
i know for a fact that most black gay men want to see black models with just other black models. that almost doesn’t exist in porn.
you know nearly all the black men in the world?
Have you heard of a thing called the Internet? You’ll find black with black. What a stupid post.
It exists with a number of studios (Dawgpound, Papithugz, Blackbreeders, the old Big City Video, Chocolate Drop, Taggaz, etc.) but NoirMale claimed it was going to provide a different narrative around black men in porn, including in interracial scenes, including ending the fixation of “thugs,” etc., and yet a number of the videos have gone the BBC route. Not all but a number of them. And they really should expand their notion of “interracial” in 2019.
PLAYS WELL WITH OTHERS
Gee, I really, really, really wish someone would invent a thingy where simply by typing what kind of porn you are looking for and then like THOUSANDS of video and pics would magically appear on some kind of screen……
That would be SO cool!!!
Aren’t you concerned about your sick addiction to porn? I can understand teens or guys in their 20s or 30s curious about porn but after you pass 40 or 45, there must be something wrong with you if you are still watching porn on a regular basis. It’s the same thing over and over and it gets sicker and sicker and pollutes your mind. That’s why I want all violent and kinky porn to be banned or at least limited to guys who can verify their age with a valid credit card.
Yet another name change…
Toofie…. Yea, I picked up on that too. The Church Lady gets so much blowback about his puritanical views that he has to change his name ever so often.
Noir Male was a phony vapid website from the very start. Anyone with a discerning eye could see just how FAKE the mission statement was as well as the porn. And I’m sorry, but I will not be masturbating to any porn scene created by drag queen called Chi Chi LaRue.
Shes been doing them for 30+ years so you most likely already have.
No one has ever said what is actually wrong with what NM produces. Only that it just isn’t “something” enough but never defining what “something” is.
Jacen Zhu is one of my faves. I have mixed feelings about this. Noir Male would go broke if they didn’t give their paying customers what they wanted.
Jacen can start his own production company and see how successful he is not giving his customers what they want.
He and others are talking about it. I like him because he’s been a strong advocate for safe(r) sex and for addressing the meth crisis in the Black gay and broader gay communities.
I note that they no longer include the tagline “Showcases Black Men As They Deserve To Be Seen” on the site and rather highlight it “a product that breaks free from the stereotypes and conventions of typical interracial gay porn”.
The key difference here is that rather than creating content that is primarily focused on men of color, they are only highlighting interracial sex scenes. It’s almost as if they are saying that breaking free of stereotypes in porn has to avoid men of the same race having sex with each other.
I would have liked to seen content where interracial is not the tag so that they are truly showcasing something that’s not often produced in gay porn: all black / latin scenes that are not based on a stereotyped trope (e.g. thug, laborer, broke, etc) and that has a high production value like you see with the major producers.
They have the production values but at the end of the day, the only thing that brings value to the scenes appears to be the white man who gets to have sex with a POC on film.
That black guy in storyline picture is hot!!!!!!!!
I WAS TOLD THAT MAX KONNOR NO LONGER WORKS AT NOIR MALE. CAN ANYONE CONFIRM THAT?
Blacks are such hippocrits. Blacksonboys just got busted for paying bottoms less. What kind of crony capitalist republican bullshit is that. They are 15% percent of the population but demand 50% of the representation? Meanwhile Asian, Latinos, Arab, etc go underrepresented way more often. Blacks don’t care. If you dont want to take their dicks or see them in your porn, you’re racist. Personally, I would rather see way more arabs and Latinos in interracial porn.
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