A British honey company is fighting the good fight, prominently featuring three gay bears in a brand-new ad that truly takes things next-level.
The Rowse Honey ad riffs on the Goldilocks fairy tale, starring a madcap menage of men named Matt, Joey, and Phil and following their exploits as they prep some breakfast porridge as part of a cooking show.
Jules Chalkley, the creative director of ad agency BMB, says, “We wanted to find the ultimate advocates for porridge and honey.”
Related: This artist turned Nintendo characters into sexy gay bears — and it’s perfect
How about we take this to the next level?
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So they set their sights on “the original porridge connoisseurs,” The Three Bears.
Talking to Ad Week, Chalkley says they wanted “to start from a position of absolute respect.”
“It was important to find the characters that would make it feel authentic and genuine, who we could trust to accurately represent the gay bear community. We cast and wrote very carefully, taking advice from people within the community, and encouraged the cast to co-write the scripts and be their genuine selves. Ultimately this is a funny and charming breakfast show for everyone and made with love and fun.”
Posted by Matthew James Lister on Tuesday, August 15, 2017
“The filming process reminded me a bit of my experience of the bear community,” says actor Matthew Lister, who appears in the ad as one of the bears. “We arrived on the first day not knowing each other, but everyone was easygoing and welcoming. Very quickly the banter and camaraderie between us all developed, and by the end we all felt like great mates.”
Sadly, Chalkey says some of the funniest moments wound up edited out.
“The three guys clicked immediately and had this instant chemistry. Even when the camera wasn’t rolling we were all in hysterics. Unfortunately, most of it we couldn’t use, but we’ll leave that to your imagination.”
Watch:
https://youtu.be/KSZJ8yH_u2Q
https://youtu.be/CG7dhp0AC78
Stevepup
Cutest. Thing. EVER!
paul dorian lord fredine
brilliant!!!
PRINCE OF SNARKNESS aka DIVKID
I dunno shouldn’t there be a minimal level of “butchness” to qualify as a “bear” otherwise just any fat or big boned gay man too lazy to shave can claim the identity rendering the term virtually meaningless. To my mind only the masc deep voiced one here counts
Paco
Haven’t been around many bears?
Besides, someone has to play mama bear and baby bear.
PRINCE OF SNARKNESS aka DIVKID
No, I really haven’t. And what limited knowledge I do have seems to be gleamed from Andrew Sullivan’s ur text on the subject as well as, for some reason, the Platonic Ideals of Bluto off of Popeye and dude from Home Improvement
rowa
Your limited knowledge of bears made you the arbiter on what qualifies to be one…. Good to know.
And your other reference points are two fictional characters – both straight characters too, also good to know.
A bear can only be an ultra hyper-masc fattie that can’t be bothered to reach for a razor with a deep booming voice then?
startenout
What made you like this? Actually, YES any big boned, stocky or heavyset build with facial and/or body hair. It’s a much more diverse community than many within the gay universe, though not without it’s own racial an age divides.
Rochardt Richard
I want you to go and unlearn everything you learned… lol
Chris
Funny! “I didn’t say stop.”
Josh447
It would have been funnier if he had pushed the bowl forward and looked straight when he said it.
Josh447
Straight down
stevetalbert
The trailer about the commercial would be a better commercial than the real one if they showed the honey jar more often.
GayEGO
Mmmmm….Yummy!
fur_hunter
Whoever came up with this idea is BRILLIANT!!!!! Three BEARS. HEHHEHEHE. How absolutely adorable. What a way to change the ‘fairytale’. HEHEHHE. (You did get that, didn’t you? fairytale……the three bears?) OK….moving right along. The English accent just adds to the classiness of the ad. I love it. I hope it goes over in the real world.
jhon_siders
WOOF to you yes these are bears not fat gay men that are hairless that say im a bear nope really hairy body’s and real bears .
DadScott
I thought the commercial was very fun and the “bears” were all so cute the they interacted. It is just good fun!
jhon_siders
LOL good one yes bears are hairy and very much a str8 acting guy To me a fat gay man that’s smooth body is not a bear they have girth and mirth for there type .
MinnesotaNotNice
Absolutely love it! Leave it to the British!
silveroracle
Unfortunately I can’t view it on here due to them using stupid WAYWIRE.
Doesn’t work on iPad.
Anybody else having the same problem?