Earlier this week we learned about a new campaign called The Shower Selfie Challenge, encouraging people to upload pictures of themselves getting sudsy and tag the shots #weareALLclean.

The idea is to challenge the notion that having HIV makes you “dirty” by contrast of the often used “clean” to describe a negative HIV status, and the hope is that participants will donate money along the way to help find a cure.

Here’s how have played out in just a couple of days:

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A photo posted by dc34ever (@dc34ever) on

#weareALLclean

A photo posted by Joe Schmelzer (@treasurbite) on

???????????? Let’s get rid of the stigma… There’s a sad notion out there that people with HIV are “dirty.” In fact, ?#?WeAreAllClean?. Take a #ShowerSelfie challenge and make a donation for the #AIDSAwareness Campaign INSTRUCTIONS: 1) Take a selfie or Vine video of yourself in the shower.** NO EXPLICIT NUDITY** 2) Post your photo with the caption “Take HIV Shower Selfie Challenge raise $$ for AIDS cure bit.ly/CUREAIDS #weareALLclean” 3) Challenge 3 or more other people to participate! 4) (Optional) DONATE!! Please consider a small donation if you are able. Every penny counts! bit.ly/CUREAIDS 5) On World AIDS Day: Monday, December 1st, please change all your social media profile pix to your shower selfie photo and spread the word!!

A photo posted by johnjohndayz (@johnjohndayz) on

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