sam smith_balenciaga-1Brit crooner and professional Grammy-snatcher Sam Smith is the newest face of Balenciaga’s fall-winter 2015 menswear campaign.

The 23-year-old announced his collaboration with the European house via Twitter, followed by a dark and brooding video on Instagram:

A video posted by Sam Smith (@samsmithworld) on

So honoured and ecstatic to announce my collaboration with @balenciaga on the upcoming FW15 Menswear campaign!!!! #Balenciaga

Smith, who has taken flack in the past — mostly from Howard Stern and internet trolls — for having a little more to love is getting into the high fashion spirit, sporting a slimmer physique and the kind of bored to the point of comatose expression that luxury campaigns are made of.

sam smith_balenciaga-2sam smith_balenciaga-3sam smith_balenciaga-4

Of course, nothing quite screams “Balenciaga” like this iconic image:

BALENCIAGABut creative director Alexander Wang obviously wanted something more “subtle.”

Les Fabian Brathwaite — in a couture place.

Don't forget to share:

Help make sure LGBTQ+ stories are being told...

We can't rely on mainstream media to tell our stories. That's why we don't lock Queerty articles behind a paywall. Will you support our mission with a contribution today?

Cancel anytime · Proudly LGBTQ+ owned and operated