This week, Spain’s transit system Sabadell has unveiled a new mascot, and it’s… well… it’s sort of rabbit-like? Or maybe it’s an anthropomorphic onion? What’s green and white and has maps all over? We honestly don’t know what to call it!
But we can say, with confidence, that it is a mascot—one with a rather unfortunate name: La Bussí.
Back in Spain, the character’s strange design has been met with confusion and derision. On the internet, however, La Bussí is already being embraced by the gays, and it’s all thanks to that name.
The stanning began earlier today when La Bussí’s dancing debut on Sabadell’s TikTok made its way to Twitter. Barcelona-based author Huw Lemmey shared the clip, clearly aware their followers would get a kick out of the confounding mascot:
How about we take this to the next level?
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I thought you all might like to know that, here in Spain, Sabadell’s bus service has unveiled its new mascot – Bussi pic.twitter.com/BFlXkzO8MS
— Huw Lemmey (@huwlemmey) September 23, 2022
“Bussí,” of course, looks and sounds and awful lot like “bussy”—the English-language slang for “boy p*ssy,” per Urban Dictionary. According to the president of Sabadell, the name’s meant to be a portmanteau of the Spanish words for “bus” and “yes,” as in: Bus + sí = Bussí!
But, you know, once “bussy” gets in your head it’s hard to think of anything else…
Related: His mom asked what a “bussy” was, what happened next was kinda awkward
While one has to acknowledge that the term likely hasn’t caught on with Spain’s queer community in the same way it has stateside, Lemmey followed up their tweet saying what we were all thinking:
Today in “what the hell do you not employ a single gay person in your whole damn company?”
— Huw Lemmey (@huwlemmey) September 23, 2022
In any event, the original tweet—with 55k+ likes and counting—has made La Bussí an immediate queer icon. Gay Twitter™ has already adopted the mascot as one of their own, coming in hot with the jokes:
Who need they bussi service expanded https://t.co/fEkzwBpChw
— James Medlock (@jdcmedlock) September 23, 2022
her: she’s probably thinking about other women
me: bussi https://t.co/7o7V52Thal
— atlanta is a bicycling city ? (@capittalism) September 23, 2022
not to derail my fellow ? s from DWD discourse but spain would like you to see its bussi https://t.co/nrmkywfX0P
— Jordon Nardino (@jnardino) September 23, 2022
I’m only upset they didn’t have it opening a bottle of champagne so I could say “That Bussi is poppin” https://t.co/lxOVM5Zr7g
— ???? Warzy Raptor (@WarszawaScream) September 23, 2022
Related: Watch the exact moment Taron Egerton learns about gay sex slang
And a subsection of La Bussí’s new fans are shipping it with our other favorite mystery of a mascot, Gritty (who’s having a big week thanks to their appearance in Abbott Elementary‘s second season premiere):
Bussi and Gritty are boyfriends. https://t.co/jTiReXXZla
— BAD NEIL (@Neil_McNeil) September 23, 2022
La Bussi and Gritty are in a queer open marriage https://t.co/tENlkeAz7F
— Billy Not Brand Echhner (@iamtheaardvark) September 23, 2022
For others, La Bussí is simply a reminder of some of our other favorite ill-advised ad campaigns over the years…
"Bussi" is the most ill-advised public transit promotion since the CTA's "Come run a train on Chicago" campaign https://t.co/hngdBfddUA
— Ed Burmila (@edburmila) September 23, 2022
that said I would like Amazon to re-up its Show Hole campaign from a few years ago pic.twitter.com/ncPRGvuTYh
— adam moussa (@adamjmoussa) September 23, 2022
Welcome to the family, La Bussí!
abfab
All of this is too funny…yes, the video….but the fact that no one did some research on BUSSI.
Mr. Stadnick
Kind of like Mr. Blobby meets Peter Max.
Doug
I LOVE this! “Bussy” or not, the video is hilarious, especially the kid dancing with him to his right. He’s barely into it. Bussi looks bizarre and can really dance, lol!
abfab
It is hilarious. It makes me long for the TeleTubbies again.
Invader7
How cheeky….. The tranist people or their advert agency should had done a Google search of the “new” name !
bachy
Coolest thing ever!
Leave it to the French.
Also: SHOW HOLE.
‘Nuff said.
Rikki Roze
Can’t you read? It’s in Spain not France. And the language is Catalan. Jeeez.
bachy
Je ne peux pas m’en empêcher, Rikki !
J’adore Paris !