Lawmakers in Hungary have called for a boycott of the Coca-Cola company following the release of an ad campaign featuring same-sex couples designed for Budapest Pride.
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Fidesz MP István Boldog announced he will lead a petition to have the company banned over the ad. Boldog has a history of umbrage over queer life. Earlier this year, he called for a boycott of the Budapest Pride Parade. Hungary has a history of homophobia and does not allow same-sex marriage or adoption by gay couples.
Coca-cola has rejected the criticism in a statement, in which the company also defended the ad campaign. “The three different posters feature both hetero- and homosexual couples drinking Coca-Cola,” the statement reads. “With this we really want to convey a message: our belief that everyone has the right to affection and love; that the feeling of love is the same (#loveislove). Many advertisements – not just Coca-Cola?s – divide people?s opinions: some like them, some do not. Of course we respect the opinions of others that differ from our own. We believe that we are all equal, irrespective of our nationality, religion, gender, age, ethnic background, spoken language, hobbies and opinions. We believe that both hetero- and homosexuals have the right to love the person who is best for them.”