A group of Belgian rowers is using the power of thirst for a good cause, promoting LGBTQ inclusion in sports with a steamy locker room photoshoot.

Out rower Simon Haerinck launched the initiative, called Same Sport, Different Sexuality, on Instagram, where the first two posts quickly racked up likes.

In the photos, Haerinck poses with straight rowers Niels Raoul Boone, Ruben Claeys, and Henri Steyaert.

The first one shows the guys shirtless with the text “Same Sport Different Sexuality” written on their chests:

https://www.instagram.com/p/B5kSkwphp-j/

By the second entry in the campaign, they were wearing even less clothing:

https://www.instagram.com/p/B5pcFSzh5lF/

Speaking to Outsports, Haerinck explained what he hopes to accomplish with the campaign:

“I don’t want to pressure anyone to come out on their team. But if they choose to do so, a sports club should be a place of acceptance. And if they see a lot of straight people take pictures with their queer teammates, maybe they will have the strength to finally be themselves.”

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