Male objectification is having its moment in popular culture, a trend we’re totally behind — particularly when the likes of handsome MMA fighter Conor McGregor are more than willing to get in on the action.
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From Old Spice’s former pitchman Isaiah Mustafa to Anderson Davis, the handsome model who burned off all his clothes to shill Kraft Zesty Italian salad dressing, the movement has been gaining steam over the last decade, and it’s fortunately becoming more pronounced as we speak. Talking to AdWeek, Steve O’Connell of Red Tettemer O’Connell + Partners attempted to explain why this is happening: “Objectifying men doesn’t really upset anybody,” he said. “You really can’t offend the white male.” Hmm.
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How about we take this to the next level?
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This lengthy ad for Pegasus World Cup is just the latest example of the trend, and it features McGregor losing his clothes to ride a horse bareback. Sure, the whole thing is a stretched-out tease, and the inferred nudity is blurred out — but this is a commercial, so you can’t have your expectations set too high.
It also costars Jon Lovitz, who opts to keep his clothing on.
Watch:
https://youtu.be/PYh_uMb8Hoc
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Captain Obvious
So this is what passes for creativity nowadays?
Brian
It depends on what you’re objectifying. If you are admiring the human form, it’s fine. If you have a sleazy objective, it’s not OK.
Sleazy objectification is really unacceptable in any shape or form. This is why I oppose much of gay male culture and straight male culture.
besixdouze
Misleading title. “All” his glory? More like pixelated thigh. Yep, we’re really evening the playing field here.
Xzamilloh
He was wearing flesh colored undies… but still, that man is ummph!!!
Roan
Why does Conor McGregor walk like his butt crack is chaffed?
Jack Meoff
Conor is hot but the ad is just plain awful. I can’t believe someone was paid to produce tat crap.
ErikO
That was a really bad ad, super corny, and it was censored the way the Japanese do with their porn/nudity.
Eye of the Beholder
Yup. He’s gay now. If only, because now he gets that women would never admire him enough.
TVC 15
The ad is stupid, but he’s beautiful. His body is pretty much perfect. His Irish accent is just adorable. I don’t get tired of seeing him.
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