It’s another bad week for Megyn Kelly. Page Six reports that her flailing new morning show took a monster hit in its second week ratings and execs are growing more “alarmed” with every episode.
According to Nielsen numbers, the show closed out last week averaging 2.2 million total viewers and 0.5 in the adults 25-54 demographic, down from 2.5 million viewers and 0.6 rating in the key demo the previous week.
Related: ‘A bad smell’: None of ‘toxic’ Megyn Kelly’s NBC coworkers want anything to do with her
To make matters worse, the overall viewers for Megyn’s second week were down 24% from that same week one year prior, when Al Roker, Tamron Hall, and Billy Bush were hosting the show. And there was an even bigger dip in the key demo, which was down 38% from that week.
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Megyn’s toxicity has been seeping into other shows as well, and the damage is proving to be far worse than people initially thought.
“Not only are ratings plummeting since Megyn Kelly joined the ‘Today’ franchise, but the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight afterwards,” a source tells Page Six.
Related: ‘It’s like an implosion’: NBC scrambling to deal with the disaster that is Megyn Kelly
“They’ve taken a huge hit with Megyn as their lead-in.”
How huge of a hit? Initial reports said they lost 8% of their viewers. Now, it’s up to 26%.
That’s right, folks. Kathie and Hoda have lost over a quarter of their viewers since Megyn came along just two weeks ago.
Another source tells Page Six, “Too many people are tuning out NBC. Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed.”
The source adds, “The format for Megyn’s show doesn’t make sense. Her show distracts from the ‘Today’ franchise.”
Related: Jane Fonda is all of us as she makes this face at Megyn Kelly
But it’s not just the format. Megyn herself has a little something to do with it. Between her failed attempt at a gay joke, pissing off Debra Messing, and crossing Jane Fonda, paired with her long history of making racist remarks on FOX News, she’s created what one insider called earlier this week “a bad smell” at the network.
Another NBC insider called the entire Megyn Kelly experiment “an implosion,” telling Vanity Fair last week, “Everyone is surprised at how quickly it’s gone badly. People are just like, ‘oh my god.’”
Xzamilloh
It’s that Fox News stink… she spent so long being cold and impersonal that now when she needs to put on the “blonde charm”, it comes across and disingenuous and just plain cringeworthy. I’d say she needs to kiss some Fox bootay, but I’m sure she is persona non grata with the octogenarian fanbase of rabid Agent Orange worshipers.
Navalator
This woman is brain dead. She must be giving some pervert executive at NBC a daily blow job to stay on the air.
DCguy
Even though MSNBC was gaining ratings while FOX News was losing them, Andy Lack at NBC decided to hire a bunch of conservatism to hose shows and tried to get rid of some liberal hosts. Megyn Kelly is just the most obvious mistake.
Additionally, Kelly was known for being a somewhat in your face taking head, so if you’re going to hire her, why not at least experiment with a format that took advantage of the one thing you knew she could do. But they paid her $17 million dollars to come and do a show in a format she’d never tried before.
The sheer stupidity is amazing and that guy should be fired as head of network.
nmharleyrider
Let’s not make excuses for her or try to pin the blame on someone else. She sucks rocks in any format and with her propensity for faux pas, she should not be on any network. Racist homophobes should not be on any show.
Brody
I personally don’t care for the woman, but I gotta wonder if you have proof of that “racist homophobe” comment, or is it just more of the same old angry liberal hyperbole?
jsmu
Brody–Try watching more than five minutes of any of her Faux Noise appearances, little fascist conservaturd homophobe that you are. Oh, and did you notice her little faux pas with the Will and Grace cast? No? Figures. LMAO
DCguy
Awwww, how adorable, Brody (One of the few screenames from Mo Bro that hasn’t gotten blocked) apparently thinks nobody on here has ever seen the shots of Kelly talking about lgbt rights taking away rights from Christians.
Does it make trolls like you cry when you try something like that and it backfires so spectacularly?
Brody
jsmu –
You apparently watched her show, while I did not.
Figures. LMAO.
DCguy
@Brody said……
You apparently watched her show, while I did not
________________
Really? Well then isn’t it interesting that you tried to defend her against charges of being homophobic on her show. In other words, you were so bad at trolling you just posted this which negates your earlier comment.
Is your main screename getting a litter erratic and less able to keep all of your trolling straight? Are you having a hard time with memory or speaking coherently ?
I hear it’s called the Trump spiral.
scotshot
@Brody
Santa claus is white and Jesus is too!
mcflyer54
Just think what NBC could have gotten for their reported $17M …. Wow, they could have hired a dozen people with more talent and personality then Megyn and actually gotten better numbers then she has. Heck, I think 35 year old reruns of “The Golden Girls” and 60 year old reruns of “I Love Lucy” on the Hallmark Channel get better ratings then Kelly and they don’t cost anywhere near $17M. The summer evening preview they tried with Kelly was a flop and should have told them that the package wasn’t worth the price and wouldn’t deliver in the lighter (less hard news) venue of morning TV. Now NBC has little choice, with the money they’ve invested, but to tinker with the format and try and find a way to make Megyn less abrasive and at least someone people might want to watch. .
jsmu
Let’s see: an aging hobitch who made her ‘name’ as a vile, racist, pandering Reichwing toady on Faux Noise wants to get ‘legitimate’ now, after having Roger Ailes’ dick in her mouth every instant when she was not on-air? White Santa, anyone? What a joke.
jpcflyer
“Train Wreck” is such a polite reference to her. It’s no secret what she is. Everyone at Comcast/Universal/NBC involved with this abortion should be terminated.
THAT Steve
I think the takeaway about Kathy Lee losing viewers afterwards should be that people need to be tricked into watching her, that she’s not even worth the effort of thumbing a remote to return to NBC after Kelly’s gone…
DCguy
LOL!!!!!!!!!!!!!!!!!!!!
AllanSum
The lady (cough) is a train wreck, always has been. On FOX their viewers didn’t notice how awful she was due to the state of the rest of the presenters. They were rancid, lime-light seeking, knee-jerk reactionary, ignoramus twats and she fitted right in. Out in the real world, she sticks out like a roiling boil on an arse.
Bob LaBlah
What I find interesting (but not surprising) is how NBC said that the ratings were down twenty-four percent from last year but won’t release just how many viewers in terms of numbers that percentage represents. Her should would have never replaced Al “the flatulence” Roker and company were they high number ratings. Roseanne Barr lost her talk show because in a twelve million viewer market (NYC, NJ, Ct) she couldn’t get fifteen thousand people to watch her show. I bet the same thing is happy to this imbecilic woman as well. Her ignorance notwithstanding ol’ Sarah Palin did manage to get three million people to watch the first three episodes of her Caribou Barbie totaling a hunting rifle type reality show. To be honest with you the show really wasn’t all that bad ( Sarah Palin) but can’t same the same for ol’ Bimbette here.
o.codone
Kelly’s show sucks. I can’t imagine who TF thought they could hand her a talk show and expect her to suddenly become Katie Couric. Kelly sucks. Trump wins this one. I wonder if she blames him?
mhoffman953
NBC is where careers go to die
Megyn Kelly, Matt Lauer, Brian Williams, Chuck Todd, Kathy Lee Gifford, Katie Couric, Meredith Vieira, Carson Daly, Keith Olberman, etc
Bob LaBlah
Just curious but why did you leave off Bryant Gumbel?
Brody
NBC = Nothing But Commies.
DCguy
Awwww, how adorable, two of Mo Bros screenames are here supporting each other.
Sweetie, some of the people you mentioned are on high rated shows. But I get it, you need to keep up your practice at lying for when you post your anti-lgbt screeds.
But like most of your lies, this one was not just badly done, it was easy to spot.
Oh, and your other screename…..Brody. Quick hint, “Commie” is one of the top insults that the Russia bots use when they post on American sites……so thanks for making that more obvious.
mhoffman953
@DCguy
You truly are crazy. I’m not sure if it’s from your homemade poppers or what. I’m not sure what is anti-lgbt by pointing out all of the losers on NBC. Megyn Kelly’s career is going down the tubes and she’s on NBC, Kathy Lee hasn’t been popular since Live, Katic Couric tried copying Oprah with her canceled daytime talk show then got shipped off to Yahoo online for a bit to hide, Meredith Vieira did the same with a daytime talk show, Carson Daly hasn’t been popular since TRL. The shows those people are on may get ratings but they aren’t high ratings. Just compare the ratings of the Today Show with Good Morning America, or compare their other morning and evening programming against the other networks. They may not be floundering in the ratings (even though ratings are down) but they aren’t #1 in news and none of the people I named are going to be winning an Emmy anytime soon.
Also, I’m not Brody. Queerty can confirm if they look at the IP addresses. I’m also not a Russian bot (since you think I’m Brody that would denote you think I’m a bot). LOL I don’t think you know what a bot really is if you think I’m a bot. A bot is short for robot and robots don’t type out full length answers like mine, they just repost short blurbs that are programmed into their phrases.
At least try to reply intelligently if you’re going to reply
Bob LaBlah
Ok, Brody, we get it. Your not mhauffman953. That was one helluva explanation coming from a man who says he isn’t the accused. Talk about things that make you go hmmmmmmm.
Franklyn
With all the important things to cover and discuss why does this “story” keep reappearing? Who really gives a damn? If she’s unpopular – get rid of her. Does she have something on someone and is how she keeps her job?
CMarks
Maybe. Cause she’s gonna get her $17M whether she’s on the air or not and, even with crap ratings, NBC is unlikely to cancel her without something else in the pipeline (adding expense on top of expense).
batesmotel
This headline sounds like something that Trump would tweet.
CMarks
Watch for a flip. Megyn will trade time slots with Hoda & Kathie Lee in an effort to at least reverse the rating erosion and damage done to Hoda/Kathie Lee. Once the move is made if Kelly’s ratings stay low (or continue to drop) she’ll be fielded out to random “prime time specials” (where she faultered during the summer) until NBC figures out how to get the $17M worth out of their huge mistake. Hopefully they weren’t foolish enough to give her a long term multi-year contract.
marcinmass
Why is everyone trashing Megyn. I went to see her show live on Friday in NY. It was awesome to see how everything comes together. Ms. Kelly was charming, entertaining and lovely. I don’t agree with anything you have posted here. Sure its a new format that is different from her past and from what used to be on Today at 9. I highly recommend going to see her live taping when in NY. Just google Megyn Kelly tickets. I did not feel anything close to the toxicity that you are trying to shame her with.