Pride Month is almost upon us and as is now customary, Disney has unveiled its annual Pride collection of merchandise.
Previous Pride designs have proved hugely popular, so the corporation yesterday unveiled a big collection of new items. They include not just the Disney brand but also Star Wars and Pixar (owned by Disney).
The new collection includes T-shirts, fans (“perfect for a little shade” according to a press statement), face masks, cap, bags, hoodie, joggers, phone covers, pins, Pop! Vinyl figures, slide sandals, socks, leggings, and much more.
The Walt Disney Co. is proud of its LGBTQ-friendly credentials. It once again scored the top mark of 100 on the Human Right Campaign’s annual Corporate Equality Index earlier this year (an index of major businesses according to how LGBTQ-friendly there are).
A portion of the profits from Disney’s Pride collection will go to organizations supporting LGBTQ people around the world, including GSLEN in the US, Diversity Role Models in the UK, Minus 18 in Australia, and trans organization ARELAS in Spain, among others.
Given its position as a global, entertainment behemoth, some in the community think the corporation still has some way to go in including more LGBTQ representation on screen – particularly in its beloved animation work. However, Disney fans are generally loving the new Pride collection for its range, and for offering choice beyond just the original, six-stripe Pride flag.
Merch doesn’t fix Disney’s problem w/ #LGBTQ representation. But someone made the call on these pins and that was a good call.
— Deanne Revel (@deannerevel) May 3, 2021
Disney also owns Marvel, which recently announced a Pride collection of Captain America comics for June.
The Disney Pride collection is available in North America and Japan now and will be on sale in Europe later this month, with the promise of further items being released in June. Check out some more of the collection below.