It’s a long-established fact that Mr. Clean is a stone cold fox. You know, as far as animated fictional brand mascots go.

But despite his reputation for bringing all the boys to the yard, we were simply not prepared for the newest commercial from the company, set to air during the Super Bowl.

Related: 6 Ads That Made Super Bowl 50 The Gayest Ever

It’s either the stuff of dreams or nightmares, depending on how you feel about CGI.

Watch as a somewhat uncomfortably sexy Mr. Clean springs to life and gets down and dirty (and then clean, obviously) to a smooth R&B track:

Still, he’s no “Cleaning Hunk”:

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