WATCH: Pump! Underwear Gets Up Close And Sweaty In New Campaign Video

Canadian underwear brand Pump! has just released their newest video for the brand’s 2013/14 Fall-Winter collections, featuring a tattooed hunk giving their wares a workout. This video is is a perfect example of how Pump! caters to an athletic audience, while still maintaining fashion forward designs. One of the items featured is from the Pump! Fever Collection of briefs and boxers in a striking red, white and blue micromesh color combination. The majority of the body is fashioned in red with a white double-cotton lined cup and blue accents found in the trimmings and waistband. Check out the video below and get pumped!


Video Credit: Pump!

For more Pump! Underwear, head on over to The Underwear Expert.