Daddy's girl

Wait, what?! Ivanka Trump laughs her way to the bank as her brand’s sales skyrocket

This just in: Ivanka Trump’s global lifestyle brand is officially out of the crapper. At least according to new sales reports. The complicit first daughter’s clothing and accessories line saw a ridiculous spike in sales last month.

“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, who took over as president of the brand after Ivanka moved to Washington, D.C. in January, said in a statement. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”

Related: Nobody wants to “buy Ivanka’s stuff!” First Daughter’s brand is officially roadkill

And, no, this isn’t just company spin either.

Slice Intelligence, a market research firm that tracks the purchases of roughly 4.4 million consumers, reports a 207% increase in sales of Ivanka Trump products between January and February.

And the British e-commerce website Lyst saw a nearly 350% increase in Ivanka Trump sales between January and February, up 557% over last year. Not only that, but the brand was the site’s 11th most popular in the month of February, up from 550th in January.

On top of all that, Ivanka’s perfume is currently the best-selling fragrance on Amazon. And the brand just announced it’s launching a new line of affordable costume jewelry.

So what’s the deal anyway? How did Ivanka’s brand go from roadkill to one of the bestselling brands on the internet in a 28 day period?

The answer? This tweet on February 8:

Followed by Kellyanne Conway going on national television to urge Americans to “go buy Ivanka’s stuff.”

Related: Hilarious Kellyanne Conway “buy Ivanka’s stuff” memes are blowing up the Internet

That’s right, folks. It turns out, having the President of the United States, no matter how unpopular, and officials from inside White House, no matter how disliked, use their government platforms to promote your products can have a real impact.

Get Queerty Daily

Subscribe to Queerty for a daily dose of #politics #donaldtrump #ivankatrump stories and more


  • mhoffman953

    Maybe Nordstroms shouldn’t have removed her clothing for political reasons due to the “grab your wallet” campaign started by that woman in California

  • Mo Bro

    More proof that whiny liberals are as responsible for the election of Donald Trump as they are for Ivanka Trump’s upswing in sales.

    • Low Country Boy

      Are you being paid to troll sites like these? If not, you are a miserable person.

    • Bob LaBlah

      Say what you wish but it was not Obama who took the country down to third world status. It only took ol’ Rughead two months to make one wonder if Kim over in Korea or that idiot in the Philippines have a fierce competitor in the U.S.

    • whatevz

      @Low Country Boy – think about how stupid the average conservative is and then realize that half of them are even stupider than that

    • Transiteer

      How do you now they’re Liberals? Why not the wide-assed spandex covered Wal-Mart shoppers that infest the middle red states? The WH obviously can only operate as it should as a Home Shopping Network. Vlad will be pleased.

    • DCguy

      Oh Look, the Anti-American Trump troll makes a vague statement that he can’t back up.

      You left out the part where here overall sales are down severely and the number of her products available online are only around 30% of what they were a month ago.

    • Mo Bro

      Whether you’re posting as LowCountryBoy or natekerchel or giancarlo85, you neglect to grasp that I didn’t make any statement about her earnings—the author, Graham Gremore, did, so your beef regarding facts is with him, not me.
      (and apologies in advance if my use of gender-specific pronouns offends you)

  • natekerchel

    Where is the third member of the Trump Triumverate – Mandrake? Proof? What proof? What we see here is free global publicity – using the White House as a backdrop – doing its job. Personally I dont care how many crappy clothes she sells – I get my clothes from quality manufacturers. However, when you go from zero to massive sales in the same month that your product is ‘featured’ in U.S. government press conferences and idiotic tweets from the usurper in the Oval Office, the connection becomes obvious to all but the Trump Triumverate on this site. Free world wide advertising direct from the White House – not bad if you can manage it.

    • Mandrake

      I heard you call my name, natekerchel. Good evening to you! Good for Ivanka! I do hope you’re not seething at her success because she’sTrump’s daughter. I’m glad you get your clothes from quality manufacturers. Perhaps it’s one of the benefits of having had the privilege of a private school education, and I’m sure you’re not speaking as a gay elitist.

    • natekerchel

      Ah my old friend Mandrake. Nice to ‘see’ you. Not ‘good for ivanka’ – good for daddy you should have said. Truly, I am not so petty as to be seething at her ‘success’. As I said , I would never buy her products myself but of course others are entitled to buy what they want – however tacky. As for your comment about me personally – I work for, and earn, my own money – nothing elitist about that.

    • Mo Bro

      Oh, but you most definitely ARE seething at her success, as is conspicuously summed up in your comments. You and all the other furious libs who bristle at the thought of someone you don’t approve of being successful. You’re an angry hater, and the irony is that your anger is over issues that don’t even affect you (but hey, it’s understandable . . . it’s no secret that Europeans want to be Americans in America, and with good reason—we are the greatest, after all).

    • natekerchel

      Mandrake – just because I call her products tacky does not even imply any amount of ‘seething’ on my part. I have to also point out that you refer to me as European. I am not European. I work in London for an investment bank – that is all. So wrong again my friend. I also have no ‘anger’ about Ms Trump. I criticise what she does yes – because she put herself up for criticism. Also – it is very silly and childish and incorrect to make statements like ‘we are the greatest’. That’s what 10 years old boys say when excited. Nationalism is a feature of trumpism of course. I hope that one day you will cross over from the dark side Mandrake.

  • Heywood Jablowme

    Make China Great Again! Buy Ivanka’s stuff!

  • redcarpet30

    A spike in 30 days? I’m still hoping her long term prospects are much much darker. She will have her 15 minutes but eventually head down the path of Duck Dynasty.

  • 1EqualityUSA

    Joe Kennedy bought a ton of the book written by his son JFK to artificially increase sales, get his sprout on the New York best sellers list, and it worked. I suspect that Orange one is manipulating this.

    • Jack Meoff

      Agreed. It’s very suspicious that sales should spike so dramatically so quickly. I wonder how much of this stock is now being resold on ebay or shipped to other countries.

  • Bob LaBlah

    I question these purchases. Don’t forget Trump added on the price of that book The Art of the Deal to all of his guest whether they took the “free” book home with them and each guest counted as a “sale”. Yes kiddies, thats how old uncle Donald’s book stayed on the best sellers list for so long. I just don’t believe those dresses are in that much demand and this too sounds like manipulation.

  • money718

    You guys don’t get it do you? Trump’s followers have hung on to his every word/tweet since July ’15. They number well in the millions. Do you think they would let the liberal left harm his daughter? Of course not. They are organized and ready for rapid-fire response. Just look at twitter. And thus Ivanka’s sales skyrocketed.

    • Heywood Jablowme

      That might make sense, except so few of them could actually wear her stuff. Ivanka doesn’t make made plus sizes!

      It’s like imagining an RV parking lot, a bowling alley, a shooting range and a Chik-Fil-A on the grounds of Mar-a-Lago.

    • Heywood Jablowme

      (I meant – Ivanka doesn’t make plus sizes! – pre-coffee post)

  • Transiteer

    Glad this is keeping everyone busy. Trump’s Circus of a WH is in complete disarray, except for selling crap to the ever-hungry consumer, who’ll buy anything.
    Meanwhile, the Russians are basing nuclear attack submarines year round in the arctic. North Korean is firing more missiles, China is increasing it’s presence in the Pacific, Pakistan and India are in an arms race (war’s coming), the middle east is leaning to Russia, and the EU is p*ssed off with the Home Shopping Network in Washington (WH).
    The end of the American Era. Overnight. Well, well . . . . . . . the righties have brought their own house down.

    • Neonegro

      Oh yeah…all these world issues started with Trump…lol

    • 1EqualityUSA

      We are a nation of free-thinking problem solvers. We will solve this problem.

  • DCguy

    Except the story is a lie.

    If you went in and read the entire study, what it says is that her sales are up on some of the ONLINE sites that sell her stuff, HOWEVER, the overall number of her products for sale online have dropped from over 7000 to around 2000. So in other words, yeah, her perfume is selling, but she isn’t selling a large amount of other products.

    Also, this ONLY took into consideration online sales, so they are pretending that her line getting dumped from Neimans, Nordstrom, Belk, TJ-MAXX etc… never happened. So her brand spokesperson is saying “Hey, she is selling well on Amazon, isn’t that great?!”

    But her brand isn’t adding in that overall sales and money are severely down.

    The reason I know this is because this article origionally came out a few weeks ago and was already debunked.

  • Luna1979

    If you hate Trump and the clan, nothing in the world would make you buy her stuff. People who already followed him saw the tweet and acted accordingly. It was more like niche marketing rather than global. Side note, I wish people would quit mixing politics with everything. I just want to buy a damned t-shirt without choosing a side. Im Bi-shop-tual.?

    • Luna1979

      If you hate Trump and the clan, nothing in the world would make you buy her stuff. People who already followed him saw the tweet and acted accordingly. It was more like niche marketing rather than global. Side note, I wish people would quit mixing politics with everything. I just want to buy a damned t-shirt without choosing a side. Im Bi-shop-tual.

Add your Comment

Please log in to add your comment
Need an account? Register *It's free and easy.